Netflix announced Tuesday that it had 232.5 million subscribers in the first quarter of the year and that its new ad-supported subscriptions are doing well.

The streaming TV platform reported first-quarter profit of $1.3 billion, in line with expectations, but announced it was delaying a large-scale crackdown on password sharing to "improve the subscriber experience".

And Netflix announced that it intends to provide paid options for sharing passwords during the current quarter.
This means postponing the profits of some subscriptions and revenues resulting from the move, according to a statement distributed by the company to its shareholders.

Netflix said it believed the move would "lead to better results for our subscribers and our company".

And Netflix recently introduced new ad-supported subscriptions, and said that the interaction with the move exceeded initial expectations, noting that “very few” subscribers abandoned their subscriptions to switch to this type of subscription.

In addition, Netflix announced that it will stop by the end of the year, the DVD rental service via mail, which it launched 25 years ago.

The market study company, Insider Intelligence, expects that Netflix will achieve $770 million this year from advertising revenue from these subscriptions, and it is likely that the figure will exceed $1 billion next year.

Last year, Netflix's growth slowed, prompting the Silicon Valley company to offer cheaper, ad-supported subscriptions.

And Netflix seeks to motivate people who watch its content for free by sharing passwords, to pay for this service without affecting its subscribers.

A study published by Insider Intelligence predicted that in 2023, for the first time ever, American adults will spend more time watching online video, specifically on platforms such as YouTube, Netflix and TikTok, than they spend watching traditional TV stations.