Relations between China and Middle Eastern countries have been witnessing sound and stable development for a long time. China is pursuing innovation-driven development and strengthening cooperation with Middle Eastern countries in high-tech fields such as digital economy, artificial intelligence, nanotechnology and quantum computers, providing more new opportunities for the region.

In recent years, distinguished Chinese companies in the manufacturing sector have pushed the development of the sector to become more advanced, intelligent and environmentally friendly, which has helped Chinese-branded smart manufacturing products meet the needs of consumers in Middle Eastern countries, and these products have successfully spread to the local consumer market in the region. .

Since Haier smart home's entry into the Middle East and Africa in 1998, the company has been innovating and developing more diversified products that suit the needs of local users based on local customs and practices in the region, such as large-sized drum washing machines and air conditioners suitable for the tropics.

Li Da Peng, regional manager of Haier smart home in the Middle East and Africa, said that the climate in the region always affects the service life of some household electrical appliances. Taking air conditioners as an example, ordinary air conditioners are not resistant to corrosion, so the outdoor units of air conditioners are often rusty, and the service life of their indoor units is also short. He explained that in order to solve this problem, the company developed corrosion-resistant air conditioners, which not only solved the corrosion problem, but also extended the operational life of air conditioners in the region as well.

Li stated that in order to ensure stable cooling in the extremely hot environment, the company also devised a special refrigeration technology to ensure that the cooling capacity of the air conditioners does not decrease under the high temperature, noting that through the radiator and the patented structural design, it effectively dissipates Heat in the outdoor unit, ensuring that the air conditioners do not malfunction when cooling at a high temperature, and achieving continuous and stable cooling for users in the Middle East.

With more consumers in the Middle East countries paying more attention to the TV viewing experience, the Chinese Hisense Group is focusing on producing advanced and large-sized TV screens in the region's markets.

Ou Yang, general manager of the Middle East and Africa region at Hisense International Marketing Company, said that based on the needs of local consumers for large screens with high image quality, Hisense launched high-quality products such as laser screens, and the company also seeks to continue improving its TV screens in terms of contrast and gradation. color and high refresh rate, adding that since 2018, the sales volume of Hisense TV screens has been ranked among the top three in the Qatari market.

Or stressed that Hisense TV screens are selling well in the Middle East market, which indicates that Chinese-branded products are gaining the trust of consumers in the region through upgrading manufacturing, noting that the company adheres to the principle of "putting customers first" and always insists on Providing consumers with high-quality digital products and advanced digital technology, which enables the company to maintain continuous growth in the Middle East market.