Twitter's annual revenue is expected to drop by about a third this year, according to estimates released on Tuesday by a consulting firm, due to the dispute between brands and Elon Musk , owner of the platform since late October.

And “ Insider Intelligence ” stated that the San Francisco- based company, which generates most of its revenue from advertising, will earn less than three billion dollars in 2023, or 28 percent less than its revenue in 2022, which amounted to 4.14 billion dollars.

"The biggest problem is that advertisers don't trust Musk," a statement quoted analyst Jasmine Enberg as saying.

And she believed that "Twitter must separate the image formed from Mask personally and the image of the company, in order to win the trust of advertisers again and restore them."

And “Insider Intelligence” expected, beginning in the summer of 2022, that is, after the offer of the head of “Tesla” to buy the social network and the accompanying controversy, that Twitter revenues would decrease in 2023 to $ 4.74 billion.

Experts were still taking into account the expectations for the growth of the platform. However, the economic situation deteriorated later, and what was expected regarding the departure of advertisers from the network was achieved.

Musk has limited content moderation, which is a necessary component of creating an environment that brands consider "safe," given that they don't want their names to be associated with inappropriate content.

Musk decided to dismiss a number of employees in retaliation, which made the number of employees in the group drop from 7,500 to less than two thousand employees.

Pathmatics noted in January that half of the 30 major advertisers on Twitter had stopped buying ad space on the network since Musk acquired it at the end of October.
And I expected that the new subscription fee for the “Twitter Blue” service would not be able to compensate for the lost revenues.

And she believed that "the blue mark is no longer a guarantee of credibility," as anyone can pay for it.